legal name of your association is "The International Association
of Lions Clubs." It's entirely proper, however, to use
the shorter form of "Lions Club International."
motto of the association is simply "We Serve." What
better way to explain our mission?
The slogan is Liberty, Intelligence, Our Nation's
The royal colors of purple and gold were selected as the official
colors when the association was organized in 1917. Purple
stands for loyalty to friends, and for integrity of mind and heart.
Gold symbolizes sincerity of purpose, liberality in judgement,
purity in life, and generosity in mind, heart and purse to those
The current Lion emblem was adopted at the 1919 convention. Today,
Lions throughout the world are recognized by it. It consists
of a gold letter "L" on a circular purple (or blue) field.
Bordering this is a curcular gold area with two Lions profiles
facing away from the center. The word "Lions" appears
at the top, and "International" at the bottom. The
Lions face both past and future - showing both pride of heritage
and confidence in the future. Always wear your Lions emblem
pin proudly. And, since it's a registered trademark in most
countries, remember it may never be used for commercial or fundraising
purposes without prior permission from the Legal Division at International